Article Author: Cindy Boren
Article Publication Date: 3.29.2012
URL:http://www.washingtonpost.com/blogs/early-lead/post/judge-stops-sale-of-tim-tebow-jerseys-granting-nike-a-temporary-restraining-order/2012/03/29/gIQANngpiS_blog.html
Nike sued Reebok Wednesday in a NYC court, accusing them of trying to make quick money by selling Tebow merchandize. Reebok's contract with NFL expires March 31st and Nike's contract with them starts April 1st. Also Nike owns the rights to all Tebow merchandize. Since Tebow's contract hasn't been finalized, Reebok had no right to sell. The Court put a restraining order over Reebok's merchandize with Tebow.
This a great article about rights in the retail business. The article was published by Washington Post online under their Sports posts. The page is split in 3 columns: first with links to other sports articles, second with the actual article, third with payed and not payed advertising. The article uses inline links, highlighted in blue, some of them internal and other's to the NFL store.
“We have filed a complaint relating to unauthorized use of Tim Tebow's name on New York Jets related apparel,” Nike said in a statement Wednesday. “Nike is authorized and licensed to use Tim Tebow's name on products. We have no further comment at this stage.”
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